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@gordonlovesjiujitsu Β· 982.4K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche βBased on 982.4K followers Β· 0.29% engagement
Next step
Snippet can use this instagram result for @gordonlovesjiujitsu to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @gordonlovesjiujitsu's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @gordonlovesjiujitsu's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER (0.23%) is trailing both the Posts ER (0.29%) and the industry Reels benchmark (0.52%), while Carousels benchmark highest at 0.55%.
Details
With 982,372 followers, Gordon Ryan π is well past the <50K threshold where Reels drive extra reach, so testing 2-3 carousel breakdowns of jiu-jitsu techniques per week could close the gap toward the 1-2% mid-tier ER benchmark.
The like/comment ratio is 41.2:1 against a median of 2,733.5 likes but only 88.5 comments per post, showing comments are the weakest engagement lever.
Details
Adding explicit prompts (e.g., 'which grip would you use here?') at the end of captions and in the first 3 seconds of video can push comment volume up, since 73% of brands weigh ER over follower count when scouting deals.
At 0.29% ER, the account is underperforming the 1-2% mid-tier benchmark, which caps the estimated deal value at $250-$1,000/post; a published rate card built off the $10-25 per 1,000 followers standard (plus a 20-40% Reels premium) helps close deals 40% faster while engagement proof points are rebuilt.
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