Prioritize Reels for Reach Growth
MADI's posts ER of 6.85% already sits at the high end of the nano tier benchmark (3.5-8%), but Reels get higher reach for accounts under 50K followers like the current 3,403 — shifting more of the content mix toward Reels could push reach and engagement even further.
Details
Since Reels also command a 20-40% rate premium over static posts, this format also strengthens the $50-150/post brand deal positioning.
