Double Down on Reels Production
The Reels ER for goobythechi sits at 62.74% compared to just 5.66% for static Posts — a massive gap that far exceeds the industry Reels benchmark of 0.52%.
Details
The content calendar should be shifted to prioritize Reels over static images, since this format is clearly driving the bulk of the 7.52% overall ER, which already outperforms the mid-tier average of 1-2%.
