Shift Content Mix Toward Reels
GO MMA's Reels ER (1800.43%) massively outperforms the static Posts ER (3.89%), and industry data confirms Reels get higher reach for accounts under 50K followers — the account sits at 28,476.
Details
Reallocate at least 60-70% of the weekly content calendar to Reels to capitalize on this reach advantage and compound the already 'excellent' 4.25% overall ER.
