Double Down on Reels for Reach
With 47,412 followers, Anand is in the sub-50K range where Reels get higher reach per the benchmark data, yet the format mix isn't leveraging this.
Details
Since the account already crushes the micro-tier average ER of 2.5-5% with a 17.93% ER, shifting more posts to Reels format (which also commands a 20-40% rate premium) could push engagement and revenue even higher.
