Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — a 178.61% Reels ER versus just 0.94% for standard posts.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 10,139 followers, prioritizing Reels as the primary content format is the single highest-leverage move possible. Aim to replace at least half of the current static post cadence with Reels to capitalize on this outsized performance gap.
