Prioritize Reels Over Static Posts
Payal Jindal | Content Creator's Reels ER sits at 1.67% versus 1.33% for standard posts, and industry benchmarks confirm accounts under 50K followers (currently at 23,357) get higher reach on Reels.
Details
Shifting the posting mix toward more Reels will help close the gap between the overall 1.41% ER and the micro-tier benchmark of 2.5-5%.
