Shift Content Mix to Reels and Carousels
The current ER of 0.39% sits far below the micro-tier benchmark of 2.5-5%, and static images benchmark at only 0.45% ER versus 0.52% for Reels and 0.55% for Carousels.
Details
Since Reels also get higher reach for accounts under 50K followers (Anna | NYC, LI & Beyond is at 23,263), prioritize Reels and Carousels over static posts to close the gap.
