Shift Weight Toward Feed Posts
Gabriela R.'s static/carousel Posts ER sits at 4.97%, more than 3x the Reels ER of 1.47%, and both already beat the format benchmarks of 0.55% (carousels) and 0.52% (reels).
Details
Since Reels are underperforming relative to the account's own feed content, the content calendar should be rebalanced to prioritize carousels and static posts while diagnosing why Reels lag.
