Shift Budget Toward Carousel Posts
The current engagement rate of 0.93% sits well below the micro-tier benchmark of 2.5-5%, and the Reels ER of 0.87% is actually underperforming the Posts ER of 0.96%.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, making carousels the highest-performing format — prioritize publishing at least 3 carousel posts per week to capitalize on the swipe-through behavior that drives saves and repeat interactions. Audit the last 24 posts and identify which carousel posts drove above-median likes (the median is 529.5) to replicate those topics and formats.
