Shift Content Mix Toward Reels
The account sits at 29,201 followers, squarely in the under-50K range where Reels get higher reach per industry benchmarks.
Details
With a current ER at 3.52-3.54% already beating the micro-tier average of 2.5-5%, prioritizing Reels can push reach further while also commanding a 20-40% rate premium over static posts in brand deals.
