Shift Mix Toward Carousels and Reels
The current 0.29% ER sits far below the 1-2% mid-tier benchmark for accounts in the 100K-1M range, signaling a format problem, not just an audience size issue.
Details
Carousels average 0.55% ER and Reels 0.52% industry-wide, both well above static images' 0.45%, so prioritizing these formats over single-image posts will help close the gap toward benchmark levels.
