Shift Content Mix Toward Reels
The Reels ER sits at 60.82% versus a Posts ER of just 0.01%, and the industry benchmark confirms Reels drive higher reach for accounts under 50K followers like the 18,841-follower base of Gàgán Gùptá.
Details
Reallocate the content calendar to publish Reels 2-3x more often than static posts to capitalize on this massive performance gap.
