Prioritize Reels to Close the ER Gap
The posts ER of 2.67% sits below the nano benchmark range of 3.5-8%, signaling room to grow.
Details
Since accounts under 50K followers (GetPRO is at 6,001) get higher reach on Reels, shifting more of the content mix to Reels can help close that gap and lift the median 147 likes per post.
