Prioritize High-Performing Feed Posts
The Instagram account delivers 10.07% overall ER and 11.58% ER on posts, versus 3.22% on Reels, so feed content should lead the next content batch.
Details
Build around feed-native concepts and test carousels, which have a 0.55% industry format ER versus 0.52% for Reels, then compare results against the 11.58% post baseline.
