Turn Likes Into Comments
Gente has a 1.14% ER, within the 1-2% mid-tier benchmark, but its 88.9:1 like/comment ratio and 17-comment median indicate room to generate more conversation.
Details
Add one either/or question to every caption and pin a comment inviting a specific answer; track whether comments rise above the 17-comment median across the next 10 posts.
