Gemma Lacey's InstagramEngagement

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geml.fitness
Gemma Lacey

@geml.fitness · 13.1K followers

0.00%

Average for creators your size

$40-$125 per post

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We will start with this profile.

LowAverageGoodExcellent
111
Median Likes
67
Median Comments
21
Posts Analyzed
$40 – $125per sponsored post

Based on 13.1K followers · 1.36% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @geml.fitness to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @geml.fitness's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @geml.fitness's instagram audience is a fit and ask for $40-$125 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Carousel Posts

Gemma Lacey's Reels are underperforming at 1.27% ER compared to Posts at 1.45% ER, and industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52% — meaning carousel-style content consistently drives stronger relative engagement.

Details

An audit of the last 21 posts should identify which formats drove above the 1.45% Posts ER baseline, followed by a commitment to publishing at least 2 carousels per week with a strong hook slide to maximize saves and shares. This single format shift can meaningfully close the gap between the current 1.36% overall ER and the 2.5–5% micro-tier benchmark.

Move 02

Convert Comments Into Conversation Loops

A Like/Comment ratio of 1.8:1 and median comment count of 67.0 signal that the audience is unusually comment-active relative to the 111 median likes — this is a significant asset since 73% of brands prioritize engagement rate over follower count.

Details

This can be capitalized on by ending every caption with a direct, single-answer question and replying to every comment within the first 60 minutes of posting to trigger a second notification and pull commenters back into the thread. Doubling the average comment thread depth can push the overall ER closer to the 2.5% lower bound of the micro-tier benchmark without requiring any follower growth.

Move 03

Publish a Rate Card to Close Brand Deals

The estimated brand deal value of $40–$125 per post is currently below the $130–$327 range implied by the $10–25 per 1,000 followers benchmark applied to the 13,091 followers, likely because a formalized rate card is lacking.

Details

Creators with published rate cards close deals 40% faster, so building one now anchoring Reels at a 20–40% premium over the base feed post rate, and including a usage rights line item adding 25–50% for brands that want to repurpose content, is recommended. Presenting structured pricing signals professionalism and directly increases the realized deal value without needing to grow the follower count.

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Gemma Lacey's Instagram Engagement Rate: 1.36%