Shift Content Mix Toward Reels
Reels are generating a 24.68% ER compared to just 0.73% on posts โ a 33x performance gap that signals a clear audience preference.
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Gaurika Gandhi |๐๐จ๐จ๐ค ๐ซ๐๐ฏ๐ข๐๐ฐ๐๐ซ| should aim to make at least 60-70% of upcoming content Reels to capitalize on this, since the overall account ER of 0.81% is already below the 1-2% mid-tier benchmark and Reels are the fastest lever to close that gap. Prioritize Reels formats that mirror whatever themes are already driving that 24.68% โ audit those top-performing Reels specifically to identify hooks, length, and topics to replicate.
