Double Down on Reels Production
Gaurav Kapur's Reels ER of 9.06% significantly outpaces the overall Posts ER of 5.85%, and both crush the mid-tier benchmark of just 1-2%.
Details
Shifting the content calendar to prioritize Reels over static posts is recommended, since Reels also command a 20-40% rate premium per industry benchmarks, directly increasing the $2,000-$10,000 per-post deal value.
