Prioritize Carousels and Static Posts Over Reels
The Posts ER sits at 4.1% while the Reels ER is only 1.38% — a nearly 3x gap.
Details
Even though industry data shows Reels typically get higher reach for accounts under 50K followers (Guillaume 🌪 is at 35,288), the audience is clearly engaging more with static/carousel content, so shifting the next 5-10 posts toward that format will help monitor if the 4.1% ER holds or climbs.
