Shift Content Mix Toward Reels
The Reels ER of 14.31% massively outperforms the Posts ER of 0.7% and the industry Reels benchmark of 0.52%.
Details
Since the overall ER (0.77%) sits below the mid-tier benchmark of 1-2%, reallocating more of the 22 analyzed posts toward Reels format should pull the blended ER closer to or above that 1-2% range.
