Prioritize Reels For Discovery
Ayaan Garg's Instagram Reels ER is 55.73%, versus 4.94% for posts, and Reels are benchmarked for higher reach on accounts under 50K; with 9,607 followers, Reels should be the lead format for new topics.
Details
Use the 55.73% result as the working benchmark, and end each Reel with a direct comment prompt rather than relying on passive viewing.
