Shift Content Mix Toward Carousels
Gabriel Hendifar's Reels ER sits at 1.94%, below the overall Posts ER of 2.13% and below the account average of 2.15%.
Details
Industry benchmarks show carousels (0.55% avg ER) outperform Reels (0.52%) and static images (0.45%) as a format, so testing 2-3 carousels per week could help close the gap between Reels and Posts performance.
