Shift Content Mix Toward Carousels
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the current ER sits at 0.67% (already above the 0.5-1% macro-tier average), increasing carousel frequency could help Gabriella DeGasperis compound that edge and push median likes above the current 8,328 baseline.
