Shift Budget Toward Reels Production
ABHISHEK MALHAN's Reels are already outperforming Posts ER by 1.23 percentage points (8.54% vs 7.31%), which is a meaningful gap at a 12.6M follower scale.
Details
Prioritizing more Reels content will capitalize on this format advantage — even a modest shift in the content mix toward Reels could lift the overall 7.27% ER closer to the Reels ceiling of 8.54%. Aim for at least a 60/40 Reels-to-Posts ratio in the next 30-day content calendar and track whether median likes surpass the current 911,252 baseline.
