Shift Content Mix Toward Reels
The Reels ER of 8.66% is more than double the Posts ER of 3.92%, and it exceeds even the top of the nano-tier benchmark range (3.5-8%).
Details
Since accounts under 50K followers get higher reach on Reels per industry data, increasing Reels frequency relative to static posts should lift the blended 4.18% ER closer to the Reels-only performance.
