Prioritize Feed Posts Over Reels
The Posts ER (4.04%) is nearly 3x the Reels ER (1.46%), despite industry data suggesting Reels typically get higher reach for accounts under 50K followers.
Details
Shift the content calendar to weight static/carousel posts more heavily (e.g., 3 feed posts to 1 Reel) until Reels ER climbs closer to the Posts ER, since the audience is clearly responding better to feed content right now.
