Double Down on Reels Production
FrenchFuel's Reels ER of 13.63% dwarfs the static Posts ER of 1.96% and crushes the industry Reels benchmark of 0.52%, showing the audience is far more responsive to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 26,428), shifting the posting cadence toward more Reels and fewer static posts should lift the blended ER above the current 3.59%.
