Shift Content Mix Toward Reels
Fareed Estorninos's Reels ER sits at an extraordinary 87.83% compared to just 3.28% for standard posts — a gap that signals the audience responds far more actively to video content.
Details
Increasing Reels frequency relative to static posts/carousels will capitalize on this, especially since industry Reels benchmarks average only 0.52% ER, meaning the account is dramatically outperforming the format norm.
