Double Down on Reels Production
The Reels ER of 316.67% dwarfs the Posts ER of 3.39% and obliterates the industry benchmark of 0.52% for Reels, showing this format is the single biggest lever.
Details
Since accounts under 50K followers (Freddy Teddy von Fluffy Bottom is at 5,400) get amplified reach on Reels, the posting cadence should shift to prioritize Reels over static images (which only benchmark at 0.45% ER) to compound this advantage.
