Close the Micro-Tier Engagement Gap
The ER sits at 1.46% (posts analyzed show 1.43%), well below the 2.5-5% average for micro-tier accounts (10K-100K followers) like Frankie Helen π§ at 13,384 followers.
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve the $40-$125 per-post deal value. Focus on the two levers that can be controlled immediately: posting consistency and comment-driving CTAs on every caption.
