Prioritize Static Posts Over Reels
The feed Posts ER (1.79%) is nearly 7x higher than the Reels ER (0.26%), and Reels performance is also well below the industry Reels benchmark of 0.52%.
Details
Shift content allocation toward static images and carousels, which align with the mid-tier benchmark ER of 1-2%, and reduce Reels frequency until format performance improves.
