Shift Posting Weight Toward Reels
Reels ER sits at 171.41% versus just 9.81% for standard posts — a massive gap that dwarfs the industry benchmark Reels ER of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (Omi | F1 content creator is at 43,773), prioritize Reels as the primary format to capitalize on this outperformance.
