Four Pillars Gin's InstagramEngagement

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fourpillarsgin
Four Pillars Gin

@fourpillarsgin · 117.1K followers

0.00%

Average for creators your size

$500-$2K per post

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LowAverageGoodExcellent
354
Median Likes
19
Median Comments
21
Posts Analyzed
$500 – $2Kper sponsored post

Based on 117.1K followers · 0.32% engagement

Next step

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Your post rate

$500-$2K

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Comes next

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Brands that already pay instagram creators and fit your audience.

Write emails

Use @fourpillarsgin's $500-$2K post rate so brands know what to pay.

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First message

I'd show brands why @fourpillarsgin's instagram audience is a fit and ask for $500-$2K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Reels

Reels are already outperforming static posts by 2.6x — 0.82% ER versus 0.31% for posts — yet the overall account ER of 0.32% suggests Reels are underrepresented in the 21 analyzed posts.

Details

Aiming to make at least 50% of new content Reels could pull the blended ER closer to the 1-2% mid-tier benchmark. A practical starting point: convert top-performing static cocktail or distillery content into short-form Reels with on-screen text and a clear call-to-action in the caption.

Move 02

Convert Passive Likes Into Active Comments

A like-to-comment ratio of 9.5:1 and median comment count of just 19 signals that the audience is passively scrolling rather than actively engaging, which directly suppresses the 0.32% ER against the 1-2% mid-tier benchmark.

Details

Adding a specific, single-question prompt at the end of every caption — for example, asking followers to name their favourite Four Pillars Gin serve — would lower the barrier to commenting. Even doubling median comments from 19 to 38 per post would meaningfully lift the engagement rate and strengthen the case to brands, given that 73% of them prioritise ER over follower count.

Move 03

Leverage Carousel Format for Feed Posts

When posting static content, using multi-image carousels rather than single images is recommended: industry benchmarks show carousels average a 0.55% ER versus 0.45% for static images, a 22% relative improvement that could help close the gap between the current 0.31% posts ER and the mid-tier standard.

Details

For a gin brand, carousels are a natural fit — such as step-by-step cocktail recipes, ingredient spotlights, or distillery process breakdowns that reward multiple swipes. Each additional swipe signals deeper interest to the Instagram algorithm, increasing the likelihood of broader organic distribution.

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Four Pillars Gin's Instagram Engagement Rate: 0.32%