Shift Content Mix Toward Static Posts
Feed posts drive a 4.85% ER, more than double the Reels' 1.88% ER, yet the account is still leaning on Reels for reach.
Details
Since accounts under 50K followers (formula1stuff_ is at 29,729) already get strong organic reach on Reels per industry benchmarks, Reels should be used for discovery and static/carousel posts for conversion, since carousels benchmark at 0.55% ER industry-wide versus 0.45% for static images. Prioritize carousel breakdowns of race data or driver stats to capture both formats' strengths.
