Lean Harder Into Reels Format
With 73,736 followers, Ethan Ward is in the sweet spot where Reels get higher reach for accounts under 50K-100K followers, and Reels command a 20-40% pricing premium over static posts.
Details
The current 4.39% post ER already beats the micro-tier benchmark of 2.5-5%, so shifting more of the content mix to Reels could push reach and ER even higher while justifying premium brand rates.
