Shift Content Mix to Carousels and Reels
The current posts average a 0.25% ER, well below the static image benchmark of 0.45% and far under the micro-tier average of 2.5-5%.
Details
Carousels (0.55% ER) and Reels (0.52% ER) outperform static posts by more than double, so reallocating the 20-post mix toward these formats should directly lift the baseline engagement.
