Close the Mid-Tier Engagement Gap
The 0.16% ER sits far below the 1-2% mid-tier benchmark for accounts in the 100K-1M range, putting ๐๐ช๐ข๐๐ฃ๐ ๐๐๐ฏ๐ซ๐ at roughly 10x under industry standard despite 111,472 followers.
Details
Prioritize carousels and Reels, which benchmark at 0.55% and 0.52% ER respectively versus 0.45% for static images, and track weekly ER to confirm movement toward the 1% floor.
