Shift Content Mix Toward Reels
The Reels ER (4.6%) is nearly double the overall Posts ER (2.33%) and sits above the micro-tier average of 2.5-5%.
Details
Since accounts under 50K followers (Vansh mehra | Food vlogger | Jammu is at 22,379) get higher reach on Reels, increasing Reels frequency relative to static posts should lift the blended ER closer to the top of the tier's benchmark range.
