Shift Content Mix Toward Reels
The Reels ER of 191.57% dwarfs the Posts ER of 7.45%, and industry data shows Reels get higher reach for accounts under 50K followers (๐ ฟ๐๐ ฐ๐ ถ๐๐ ฝ ๐ ถ๐๐ ฟ๐๐ ฐ is at 29,051).
Details
Aim to publish Reels at 2-3x the frequency of static posts to capitalize on this gap and push the overall ER above the current 7.58%.
