Shift Content Mix Toward Reels
The Reels ER of 36.72% dramatically outperforms the overall Posts ER of 2.58%, showing the audience responds far better to video than static content.
Details
Since accounts under 50K followers (Ari ๐ โข Bay Area Food is at 9,478) get higher reach on Reels per industry benchmarks, the account should aim to make Reels 60-70% of weekly output instead of static images or carousels.
