Prioritize Reels For Reach
Make Reels the primary Instagram format because the Reels ER is 36.68%, compared with 0.99% for posts and 1.05% overall.
Details
With 17,933 followers, Jinisha Mehta & Jeet Lakun are below 50K, the range where industry benchmarks report that Reels typically receive higher reach; build upcoming food content around short videos with a clear hook in the opening seconds.
