Shift Content Mix to Carousels
The Reels ER (0.16%) and overall Posts ER (0.19%) sit far below the industry benchmark for Carousels (0.55%) and Static images (0.45%).
Details
Since none of the top formats are closing that gap, testing carousel posts could lift ER closer to benchmark and help move the account from 'low' toward the mid-tier average of 1-2%.
