Focus on the Family's InstagramEngagement

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focusonthefamily
Focus on the Family

@focusonthefamily · 664.4K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
1.2K
Median Likes
14
Median Comments
27
Posts Analyzed
$250 – $1Kper sponsored post

Based on 664.4K followers · 0.18% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @focusonthefamily to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @focusonthefamily's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @focusonthefamily's instagram audience is a fit and ask for $250-$1K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

Focus on the Family Reels are already outperforming static posts by 4x — 0.64% ER versus 0.16% for posts — yet the overall account ER sits at just 0.18%, well below the 1-2% mid-tier benchmark.

Details

An audit of the last 27 posts should identify what share were Reels, followed by a commitment to making at least 50% of new content Reels to pull the blended ER closer to that 1% floor. Prioritize Reels formats that invite saves and shares, since the like-to-comment ratio of 41.3:1 signals passive consumption — formats that demand deeper interaction are needed.

Move 02

Add Direct Questions to Drive Comments

The median comment count is just 14 against 1,213 median likes, producing a like-to-comment ratio of 41.3:1, which indicates the audience scrolls and double-taps but rarely stops to respond.

Details

Every caption — especially on Reels where the account already earns 0.64% ER — should end with a single, specific, low-friction question tied directly to the content topic to convert passive likers into active commenters. Even moving from 14 to 30 median comments per post would meaningfully improve the engagement rate and signal to the algorithm that the content sparks conversation.

Move 03

Publish a Rate Card to Attract Brands

The current estimated brand deal value of $250-$1,000 per post is suppressed by the 0.18% ER, but 73% of brands prioritize engagement rate over follower count — meaning improving Reels output and comment volume directly increases negotiating power.

Details

Once the ER climbs toward the 1% mid-tier benchmark, rates closer to the $10-$25 per 1,000 followers standard can be justified, which on 664,439 followers translates to a $6,644-$16,611 ceiling for feed posts. Creators with published rate cards close deals 40% faster, so building and sharing one now even at current metrics will establish a professional baseline and begin inbound brand conversations.

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