Prioritize Proven Feed Formats
The Posts ER is 2.43% versus 0.08% for Reels across the 30-post analysis, so feed posts should be the default and each planned Reel should be adapted into a feed-post version.
Details
The format benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images; testing carousel and static versions of the same fitness idea helps identify the format that beats the 2.43% Posts ER.
