Double Down on Reels Production
The Reels ER of 26.38% dramatically outperforms the Posts ER of 5.38% and the industry Reels benchmark of 0.52%, showing the audience responds far more to video than static content.
Details
Since Reels also get higher reach for accounts under 50K followers and Himani Joshi | Yoga & Wellness is at 51,633, shifting the content mix toward 3-4 Reels per week could compound the already excellent 4.99% overall ER.
