Double Down on Comment-Driving Content
The like/comment ratio of 0.6:1 is unusually tight, meaning the audience is highly compelled to comment relative to likes, unlike typical accounts where likes dominate.
Details
Lean into formats that prompt discussion (questions, polls-in-caption, opinion asks) since the median comments (4,352) are already driving the 38.68% post ER far above the 2.5-5% micro-tier benchmark, and doubling down here can push ER even higher.
