Shift to Carousels to Close Benchmark Gap
The current engagement rate of 1.5% sits below the micro-tier benchmark of 2.5-5%, meaning shreem parmar has meaningful room to grow.
Details
Carousels lead all content formats with a 0.55% average ER versus 0.45% for static images — prioritizing carousels for finance content (e.g., step-by-step breakdowns, myth vs. fact slides) is a direct lever to push the rate closer to the 2.5% floor. Aiming to make at least 3 of every 5 posts a carousel and tracking whether median likes climb above the current 1,114.5 baseline within 30 days is recommended.
