Prioritize Static/Carousel Posts Over Reels
Filippo Tenca's Posts ER sits at 6.37% versus just 2.81% for Reels — a gap of over 2x within the content mix.
Details
Since mid-tier accounts (100K-1M) typically average only 1-2% ER, the static/carousel format is dramatically outperforming benchmark and should get a larger share of the 27-post content calendar.
