Prioritize Reels Over Static Posts
The Reels ER for Patty Rosa & Bruno sits at 4.04%, nearly 5x the Posts ER of 0.82% and well above the 0.87% blended average currently being posted.
Details
Since Reels get higher reach for accounts under 50K followers (the account is at 25,203), shifting a larger share of the content calendar to Reels format should be the top lever for closing the gap toward the 2.5-5% micro-tier benchmark.
