Shift Content Mix Toward Reels
The Reels ER of 4.14% dramatically outperforms the Posts ER of 0.36% and even beats the micro-tier average of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Patty Rosa & Bruno is at 24,424), prioritize Reels as the primary format to close the gap with the average tier rating.
